![]() ![]() Supposedly, it also helps smooth split ends, but I haven't tried out that usage just yet. If you're into facial massagers, like ice globes or jade rollers, like I am, the multi balm is an amazing, spa-like base for running them over your face with ease too. You can also smooth it onto areas where your base makeup is creasing to refresh it. I particularly enjoy putting it on my cheeks as a shimmer-free dewy highlighter. "We aimed to create a new skin-care routine with a balm stick formula that could be easily used by who lead busy lives and do not have time to properly take care of their skin," he adds.Īlternately, you can use the Kahi Multi Balm as a primer to create a barrier between your eye shadow, blush, or lipstick and your skin. After all, consistency is the key to skin-care success. While creating the multi balm, Kahi's goal for it was, instead, to provide consumers with an easy way to be able to frequently apply the aforementioned high-quality ingredients for healthy skin, Yi says. In fact, its touchless application wasn't originally factored into its projected success. "But product development had already been completed, and the brand was set to sell before the pandemic happened," Yi tells Allure. ![]() The brand launched around the same time as it appeared in "The King: Eternal Monarch" as well as when COVID-19 numbers started escalating. Surprisingly, Kahi is relatively new to the Korean beauty industry, though. She loves it so much that she's since become a global ambassador for the brand. Viewers eventually started seeking out the stick in droves and calling it the "Kim Go Eun Balm."Īccording to Yi, Kim was able to swipe on the multi balm so naturally on screen for "The King: Eternal Monarch" because she actually reaches for it in real life. ![]() She popped up on my screen with it again when she starred in "Yumi's Cells" in September 2021. Back in April 2020, I first spotted the Kahi Wrinkle Bounce Multi Balm's petal-pink tube while watching the Korean drama " The King: Eternal Monarch." The main character, played by actor Kim Go Eun, slicked the Kahi Multi Balm onto her ever-so-glossy skin during several scenes. Product placement in Korean media also helped the multi-balm trend blossom, both Hong and Cho note. I have a feeling we're going to see a lot more skin-care sticks and products spiked with these ingredients in America soon enough. (You can dive deeper into this skin rejuvenator in our guide to Korean's popular injectables.) The Kahi's Wrinkle Bounce Multi Balm truly is a testament to K-beauty's forward-thinking. The stick also features a topical version of the central ingredient in Seoul's highly sought-after "skin booster" shot Rejuran: DNA extracted from fish sperm. Plus, fermentation helps it penetrate skin better, cosmetic chemist Ginger King previously told Allure. The amino acid-rich ingredient is known to have antifungal, antimicrobial, and anti-inflammatory properties when added to food and Indian medicine, though. ![]()
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